I first brought you news of the adidas Consortium Sneaker Exchange, and now the program gets underway featuring Parisian retailers colette and Los Angeles streetwear brand UNDEFEATED joining forces on two iconic silhouettes.
Reworking the EQT Support and Campus 80, the pair has drawn inspiration from respective surroundings and the idea of “playing opposites.” The “daytime” Campus 80 features a crisp white leather upper and an off-white rubber sole, with blue accents on the lacing and heel. Meanwhile, the EQT support has been described as the moodier, “nighttime” counterpart, and comes resplendent in an ominous dark navy colorway. As the blurb reads: “Two models, mirrored colorways, one clear and consistent theme.”
The Parisian boutique’s signature blue hugs the heel of the Campus, while the textured white leather bumps the silhouette up a notch. On the opposite end of the spectrum, the EQT Support is made up of black and dark blue, but once again has a few little hits of that bright blue. The embossed Three Stripe lacing system on the EQT reminds us of the big-time lineup, while the shared branding is scattered about the Campus 80s.
The Undefeated x Colette x adidas Consortium Exchange will be available from Undefeated and colette on January 19 and then global Consortium stockists on January 28.
More pictures 👇🏾;