The Swoosh are set to launch Nike Miami this week – a massive two-story, multi-sport retail experience with 1:1 services for Nike+ members. In addition to running, basketball and soccer ‘Trial Zones’, allowing consumers to truly try before they buy, the store will also offer the HyperAdapt 1.0 exclusively to Nike+ users. Judging from in-store images, it appears that it will be the ‘Metallic Silver/Black/White’ colourway available for purchase.
The HyperAdapt 1.0 will be sold at Nike Miami by appointment only. Log in through the Nike+ app to make a booking. Nike Miami is located at 1035 Lincoln Rd, Miami.
HyperAdapt 1.0 sneakers went on sale Dec. 1 in two New York City locations. The shoes were also available to a small group of Nike + app users as of Nov. 28 and select buyers through appointments. There were just two caveats, one: that you had to front a $720 asking price and two: that you needed to live in New York City. Despite these stipulations, the high-tech low-tops still managed to sell out almost instantly, commanding thousands of dollars on the secondary market.
Athletes that got their hands on the limited model of the shoe include Serena Williams, Kyrie Irving, Odell Beckham, Jr., Cristiano Ronaldo and Elena Della Donne.
Nike also said second and third generations of the HyperAdapt shoe already are in the works, and that advancements in manufacturing could get future models to market more quickly, and potentially at a lower cost than the current $720 price tag.
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